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A new wave of creative architecture and forward - thinking urban planning is finally putting people first in the South Korean capital. Wherever you look in Seoul, there arc signs of urban regeneration. As the city physically wills itself to higher levels of livability,old sections are giving way to forward - thinking initiatives on the back of a rush of architectural creativity. Case in point: next to Dongdacmun Gate, a grand example of Joscon dynasty architecture, is an urban redevelopment centring on an ultra - modern plaza that gives more than a little nod towards Zaha Hadid.
In other parts of Seoul, car parks arc giving way to landscaped inner - city parks and people - friendly street furniture is appearing, including a wave of LED multimedia - screen bus shelters whose design has been saluted by the likes of iDEA, iF and Red Dot. It may seem odd that a bus shelter should become the centrepiece of a complete overhaul of the transportation system, but its emblematic of a new approach in social utility that views even the most quotidian object as worthy of a spruce - up. And while the concrete encasing Seoul is still very much in evidence, there is a clear whiff of potential in the air, a hint of the possibilities - in design, in smart urban planning, in an improvement of the quality of life - beyond the opaque windows behind which Seoul has, until now, hidden itself.

Nowhere is change more apparent than in the three massive office complexes now anchoring Seouls key business districts. Designed by Arquitcctonica, the IFC Seoul project, which is part of the citys plan to turn itself into a regional financial centre, will cover a massive 5.4 million sq ft of space, and includes three office towers, a five - star Conrad Hotel and a huge luxury mall. Across town, the glass towers of Fcrrum Tower and Center 1 - designed respectively by Gansam Partners and JINA Architects - arc the marquee attractions of the Chconggycchcon Stream restoration. Meanwhile, Kohn Pcdcrscn Fox has consolidated Samsungs HQstaffinto a 2.6 million sq ft complex south of the Hangang river. The scale of these three projects alone is transforming the citys silhouette, but more than that, clever use of space and zoning is changing how South Koreans arc interacting with one another and with their urban environment. Its a potential celebrated by many long - time residents, including Doojin Hwang, one of Koreas most distinguished architects. Passcrsby naturally gaze upwards at Center 1 and the Fcrrum Tower near Chconggyccheon Stream - the ultimate urban renaissance projects - but, Hwang says, pointing to the direct access to the street offered by the cafes and restaurants, a style Seoul is only just coming to grips with: The real beauty of the new steel and glass towers is thcirstrcct friendliness. South Koreans arc saying goodbye to those old prototypical office towers that dont want to mingle with pedestrians. Theyre finally starting to understand how a city works.
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